How To Attract the Young Generation Using Digital Marketing


Digitalization today brings lots of solutions but also brings us lots of new problems. Yesterday playing outdoors was normal. Today most of our children have different devices to communicate. Adults used to gamble using cards, today they can use meilleur casino en ligne and win their first jackpot.

In the era of technology and globalization, marketing strategies differ from the classic “bookish” practices. Each new generation differs from the previous ones in personal preferences, level of self-knowledge, and perception of the world. The main reason for the differences is socio-economic changes.

Teenagers of the 21st century are called generation Z. They do not perceive deep “basic” theories. They prefer to solve multifunctional tasks in simple and effective ways. They love visuals, technology, and gadgets. Representatives of Generation Z use smartphones, tablets, and all kinds of wearable devices for all occasions. Also, they feel free in VR and 3D reality. Let’s pay attention to the main “trends” in the perception of centennials and consider what should be emphasized when launching a service for teenagers.

Visualization and Design

To promote a product among teenagers, a marketer must remember, first of all, the “correct” visualization and modern design.

The transition from muted to brighter shades, as well as the transition from one color to another, can be used both in the design of blocks on the site and in individual design elements.

Juicy bright colors, contrasting images, and “catchy” thematic photos add significance to the project in the eyes of a teenager.

The replicated stock photos do not inspire the confidence of Internet users. But original compositions intrigue and attract.

The minimalism of modern services rejects heavy illustrations and photos. As the design becomes cleaner and neater.

Available Video Graphics

Teenagers prefer animation and video content. They “hook” the audience more and are easier to perceive by centennials than text or graphic messages.

The originality of such content attracts a growing audience of young people and “fills” random voids in the services.

Vlogs, video interviews, advertising, and commercial videos are great tools as well. Exhaustive video material attracts teenagers.  They attract them because of its informative content and also its high-quality picture.

With the help of modern graphics and videos, the audience perceives information in more detail. Because graphic videos always focus on the little things.

The digital standard of shooting and graphics is gaining more and more supporters and admirers every year, which is used by advanced services and gadget manufacturers.

Modern SMM

Marketing in social networks has long outgrown the banal “maintenance of pages”. This tool changes daily. It is shaping its content, functionality, and innovations. As it is based on the preferences of the modern audience.

Using all possible channels for communication with customers increases both the popularity of the service and its demand, as well as its credibility. The functionality of messengers is expanding. Chatbots have become an ideal tool for saving time and customer support.

Short videos on social networks help users get to know the product faster, expand the target audience and form the image of the business. Streams, broadcasts, stories, and short commercials promote the service.

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About the Author: John Lucas

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