Naming your business is one of the most exciting parts of your new endeavor, like naming your first child.
However, with your business, it is much more than just coming up with a cute name. In fact, what you name your business, unlike your child, can make all the difference between its success or not.
In fact, choosing a good business name is important for the following reasons:
It Is Relevant to How Customers Understand Your Brand
Your business’s name is your way of helping customers understand who you are and what you do without having to state it.
Therefore, when making the final determination of your business name, be sure it reflects your vision so that customers come to easily recognize what your brand is about when they see or hear it.
In the meantime, even if your chosen business name doesn’t clearly say what you do, you should still be sure to include imagery or a logo that displays it for you.
For instance, the name Nike doesn’t state what the brand is about; however, the famous swoosh symbol does.
Your chosen name should also be one that will never go out of style over the years.
Likewise, the name should also not be one that does not limit your company to just today’s products.
It Shows That You Have Your Customers In Mind
A business name that is difficult to pronounce or read makes it hard for customers to remember you, which shows that you did not consider them when choosing it.
Therefore, consider a name that relates to your brand’s vision and is also easy to maintain consumers’ attention. Or you could also accompany it with a catchy tune to help make it easier for customers to pronounce the name and remember you.
Furthermore, the more that customers remember you, the more likely they are also to choose you when it comes time to make a purchase, which helps increase your sales.
So, to make a great first impression with customers, select a brand name that sticks in their minds from the first time they hear it. Otherwise, failing to do so allows your competitors to capture their attention, which can hurt your overall marketing efforts.
You should also avoid names that are hard to spell in Google. This is because it enables other businesses to come up when the search engine can’t find the misspelled name, which can also cause you to lose sales.
It Makes You Stand Out From Your Competitors
Your business name is also important because it is your unique way to separate yourself from other competitors in your industry so that your target audience can find you.
Hence, steer clear of names that are the same or too much like other businesses in your field, which can make it confusing for consumers looking for your product or service to find you among brands with a similar name.
Selecting a name that is too close to another business could also land you in trouble for trademark infringement.
Therefore, avoid using a name that is not unique to your own specific identity to help ensure that it is different from other brands in the industry. This way, it can also be protected by a trademark.
You could also use a business name generator to help you come up with a unique brand title.
It is also important to avoid using descriptive names if you are an online business because it can be considered a generic search that could easily direct visitors to another site in the same genre.
So, yes, have fun when choosing your business name but just remember that with it also comes a great responsibility to ensure it is one that also contributes to your success.
However, now that you understand what goes into choosing a good business name, hopefully, it will help make it a bit easier.
In the meantime, if you are in doubt about how to choose a unique name or to save time ensuring the title of your brand is unique, you can simply use a name generator tool.
Using a tool such as this also helps ensure that your name is not so generic that you can’t trademark it yourself.